Tourist Pack Take’s Aim

The Project

Tourist Pack is the leading provider of quality entertainment and lodging discount coupons for Charleston, South Carolina. Over 250,000 Tourist Pack envelopes are distributed throughout 130 hotels, bed and breakfast establishments, visitor centers and all nine State of South Carolina Visitor Centers.

Tourist Pack made significant changes to their direct marketing and new client efforts. Gaining new advertisers for their premium envelope program was number one priority.

CYA and partners developed, designed and produced a customized direct mail piece highlighting Tourist Pack’s extensive reach throughout the Charleston area. The “Take Aim” mailer focused on local Charleston retailers, eateries, hotels and other tourist attractions. This cost-effective promotional piece resulted in several new advertising clients for Tourist Pack.